Written by: Vickie Sullivan  |  October 31, 2024

Stand Out with Unique B2B Marketing Strategies, Like Free Pizza!

Talk about unique B2B marketing strategies. Tech startup Antimetal gained 75 new clients and millions of dollars in revenue by … drum roll, please … sending pizza to prospective clients. This CNBC article shares how it happened.

Why Antimetal’s Pizza Delivery Works as a Unique B2B Marketing Strategy

This is a great example of how unique B2B marketing strategies can cut through the noise without being overly complicated. Here’s why Antimetal’s pizza strategy worked:

• Immediacy. To reach high-end clientele, champagne is an obvious choice. Not only was that ruled out due to expense, but that bottle would’ve been saved for another day. Pizza needs to be dealt with immediately. While eating, it’s natural to check out who sent it. Market awareness was born.

• No hidden agenda.One reason unique B2B marketing strategies like this are effective is the absence of a hidden agenda. Notice what the founder didn’t do: give out branded swag bags. Between industry trade shows and vendor visits, buyers are deluged with promo items with contact info. Too many of us (authors, I’m looking at you) give away books that prospects never read. Gifts that suddenly appear without asking for anything in return are rare and cut through the noise.

Buyers are on autopilot, regularly ignoring the deluge of cold pitches. Only the urgent and unique will break through. “As a founder… there’s a lot of noise. So, the fact that he did something interesting basically snapped me out of just automatically ignoring the cold (messages),” one of Antimetal’s new customers said.

As you gear up for next year’s plans, consider incorporating unique B2B marketing strategies that break through autopilot behaviors. For 2025, let’s be more interesting.

Listen: Why Books Are No Longer a Great Gift. Learn What to Send Instead

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