Vickie Sullivan

Market Strategy for Thought Leaders

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Written by: Vickie Sullivan  |  January 30, 2014

State of the Training Industry

In my last post, we explored trends in the e-learning world.  As we close out the month, let’s step back and take a 30,000-foot view of the training industry where many of us have lucrative relationships.

As usual, the 2013 Training Industry Report in the November/December issue of Training Magazine remains the gold standard.  The two biggest industries represented are finance/banking and health/medical services.  The findings we care about most:

  • BIG decrease in outside products and services spending:  From $7.4B to $5.7B.  Yes, in one year.  From 2012 to 2013.  This is a big, red flag.
  • Content development purchases are planned by 30% of respondents.  That’s a respectable third place behind learning management systems (38%) and online learning tools and systems (37%).  (Another reason to explore e-learning.)  Consulting comes in at 23%.
  • Small business outspent mid-size and large companies both in dollars per learner and in number of hours.

 

The bottom line:  This is a time of new opportunities coming in and old opportunities falling away.  Adjust accordingly.

 

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