Written by: Vickie Sullivan | January 30, 2014
State of the Training Industry
In my last post, we explored trends in the e-learning world. As we close out the month, let’s step back and take a 30,000-foot view of the training industry where many of us have lucrative relationships.
As usual, the 2013 Training Industry Report in the November/December issue of Training Magazine remains the gold standard. The two biggest industries represented are finance/banking and health/medical services. The findings we care about most:
- BIG decrease in outside products and services spending: From $7.4B to $5.7B. Yes, in one year. From 2012 to 2013. This is a big, red flag.
- Content development purchases are planned by 30% of respondents. That’s a respectable third place behind learning management systems (38%) and online learning tools and systems (37%). (Another reason to explore e-learning.) Consulting comes in at 23%.
- Small business outspent mid-size and large companies both in dollars per learner and in number of hours.
The bottom line: This is a time of new opportunities coming in and old opportunities falling away. Adjust accordingly.
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