Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> Stories for Great Sales Conversations

Written by: Vickie Sullivan  |  August 20, 2015

Stories for Great Sales Conversations

Everyone and their brother is touting the miraculous benefits of storytelling. I’ve entered the fray with this article from RainToday about stories in sales conversations.

As I’ve said many times, stories are only as good as the messages they demonstrate. If you are off message, your tale will be entertaining…and go no further. In this article, I outlined the three key messages that buyers want to know but won’t ask about. Stories deal with these issues head on.

In sales conversations, stories are the best of both worlds. They get the message across without sounding like you’re arrogant. They provide logical proof needed to justify choosing you, but also provide the emotional context that buyers really use to make their selection.

Everybody wins when stories are strategic..

 

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