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Why People Don’t Change
August 27, 2024
Resources for Thought Leaders, Speakers and B2B Firms
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2 Simple Tactics to Transform Resistance into Support
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Why Your Client Hates Your Value-Add Efforts
March 26, 2024
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2 Mistakes to Avoid When a Client Makes an Impossible Request
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How to Pitch Small Changes—and Get Clients to Act
September 21, 2023
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How to Persuade Clients to Use a New Tool
August 08, 2023
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Why Your Client Disagrees with You
January 12, 2023
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How to Prepare Clients for Change
January 05, 2023
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Your Project Was Just Cancelled. Now What?
November 22, 2022
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What Influences Buyers Now: Conversations on Social
October 25, 2022