Written by: Vickie Sullivan | December 01, 2022
Tap the Power of Infographics
At first glance, infographics look simple, but they are complex and nuanced. They provide the right amount of copy and compelling images to move you through their story. And they’re the perfect medium to position your recommendations.
An infographic about the biggest milestones in B2B social media by Oktopost and published in MarketingProfs proves the point. Take a look at it, then come back. (Free registration required.)
The infographic works to position recommendations for two reasons:
• Creates context. Looking back not only shows how far you’ve come but also highlights pivotal moments. These developments open the door to explain the changing environment and creates context for the recommendations we advocate.
• Foundation for story. Timelines provide credibility that your stories can be based on. Example: “Because of this development, our next best move is…” Timelines that show big changes allow folks to discover the new environment, and they open the door to hearing new ideas. This is great for the “show me, don’t tell me” buyers out there.
Listen: How to Make Timeline Infographics Work for You
Timeline infographics are more than an interesting look from the rearview mirror. They can be a foundation to position new ideas and begin stories about why your ideas will work.
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