Written by: Vickie Sullivan | May 03, 2022
That Irrelevant Content May Actually Help You
A lot of thought leaders pay attention to trends to make their own predictions. This Social Media Today article about Twitter topics is a great example of moving past the obvious.
Skip the specific topics and check out the last image — “What this means for you.” How this data pertains to us is worth the cost of admission. This right here is a great way to use irrelevant content as a springboard for a broader point. Two reasons why you should this kind of content to build that bridge:
• It gives your followers a heads-up. Trends don’t stay in their own lane. The same motivations will bleed over into your space, too. It’s your job to predict the impact.
• It opens interesting doors. Many trends are opportunities in disguise. Example: Fan marketplaces show monetization of strong communities. For social media experts, distributing these findings is a great way to reach out for exploratory conversations.
Listen: Two Things to Look for Before Using Outside Trends
A lot of us get stuck in deep dives of our own industry data. Sometimes you need to come up for air and look around at what else is going on.
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