Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> The Best Marketing Tactic for Presenting Opposing Sides

Written by: Vickie Sullivan  |  September 28, 2023

The Best Marketing Tactic for Presenting Opposing Sides

Humor in marketing infographic snippet
Image from Media Update

Should you use humor in marketing? That’s an interesting question that Media Update addresses in an infographic. As a marketing strategist, however, I was more interested in how the infographic presented both sides of an issue.

The snippet above gives you an idea of how it presents the pros and cons of a topic. See the full infographic on Media Update’s website.

Presenting both sides of an issue is strategic, as well as helpful. Here are two scenarios when using the pro/con format is the best tactic:

• When the topic is popular: Media Update takes advantage of the popular trend of using humor in content marketing. It’s a great way to get attention. But sharing information that many folks miss when jumping on the bandwagon connotates independence. It shows that you can see around corners.

• When the ripple effect can be a surprise: The best example here is the irritation factor when played on repeat. By highlighting specific situations, you give a nuanced heads-up instead of being appearing negative for the sake of attention.


Listen: When the Pro/Con Format Doesn’t Work 


A lot of us like to be provocateurs. The pro/con format in your content, when used strategically, can also make you appear handy and forward thinking. Consider including this tactic in your content marketing toolbox.


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