Written by: Vickie Sullivan | April 16, 2019
The Best Reason to Reinvent Your Thought Leadership
With all the buzz around reinventing and rebranding, it’s tempting to dive right in and do the same. It’s creative; it’s invigorating. And besides, what’s bad about being new?
Let’s look before we leap, though. The reinvention adventure is a lot like renovating your house: It takes longer and is more expensive than you ever thought.
Instead, step back and ask hard questions about our motivation. What’s really going on in your business that makes you think it’s time for an overhaul?
The best reason for reinvention: The marketplace has changed to the point that you no longer stand out in a sea of good ideas. Here’s my test: If you can’t name three things that make you different that a stranger would agree with, then it’s time to reposition your expertise beyond your current client base or market segment.
Key word: strangers – as in folks who don’t know you. Don’t rely on your business BFFs. They can tell you what’s out there, but they can’t objectively pinpoint your differentiation. They can only tell you why they love you. And that reason won’t be the same rationale for why strangers choose you over many other options.
Listen: What really happens when you ask clients or friends about your next big idea
Sometimes you need to respond to new dynamics. That’s legit. However, refreshing your sales language to reflect new realities is an easier option. Try that first before you go through the expensive project of creating a new platform.
Now Read This:
- One Think to Ask Yourself When You Are Struggling
- Outsmart your competition. Attract more opportunities