Written by: Vickie Sullivan  |  November 21, 2013

The Buyer’s World

This Forbes article asks a great rhetorical question:  what is the difference between products we love forever and those that are the latest fad?

To answer this question you must first know where you fit in the buyer’s world.  While this article talks about products, the same idea applies to us, too.  As thought leaders, we personify a bigger cause, a bigger idea for the greater good.  So ask yourself:  which one of these brand categories am I in?

Here’s a bigger “brutal truth” question:  How many of us skip from topic to topic, fitting our expertise into the latest fad?  How many of us use different words (or metaphors) to say the same thing everyone else is saying?  That’s why many experts have the “flavor of the month” brand.  This is how experts become a fad.