Vickie Sullivan

Market Strategy for Thought Leaders

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Written by: Vickie Sullivan  |  February 02, 2023

The Future of Live Events

Multi-colored laser lights that form a triangular tunnel
iStock.com/ValeryBrozhinsky

Combine gamification with an immersive experience and what do you get? Possibly the future of live events, according to a recent Fast Company article.

Farfetched? Perhaps. Or this could be the beginning of how large live events create memorable experiences that drive brand awareness and attendance. Given the hyper competitive environment for participants, I wouldn’t be surprised.

The bigger issue, however, is the thinking behind this innovation for live events. The masterminds added a unique spin to a popular trend to meet different goals.

“People are looking for connection, after the pandemic especially,” says Production Club CEO Corey Johnson in the article. “The metaverse doesn’t offer human connection. … I think grounding the experience in the physical, then extending it into the digital, is what we’re aiming for.”


Listen: How to Pitch a Trend to a New Environment


You can apply the same strategy to your services. What hot new trend can you take advantage of by adding something unique to it? How can you use that trend in a new environment and create the best of both worlds?


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