Written by: Vickie Sullivan | January 31, 2023

The Future of Social Media Engagement

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A lot of us post on social media, so it’s extremely helpful to know how these platforms will behave in the coming months. To help us, Social Media Today offered their predictions on what to expect.

I like how the writer organized the article. Pick your platform to get the latest. And yep, the Twitter section is almost empty, since Elon Musk’s ownership has made predicting trends for that platform nearly impossible. But it’s worth looking at the other insights.

4 Key Social Media Predictions That Could Impact Your Plans

• More exposure to outsiders. Big platforms know it’s hard to build a following. So, Facebook is following TikTok’s lead and adjusting its algorithms to display recommended content. Result: More folks outside of your community will see your posts. This is a double-edged sword, though, because engagement with current contacts might be reduced.

• External links in posts will be frowned upon. The reason why platforms suppress posts that have external links is obvious: They want you to spend more time with them. Watch for a rise in memes and conversation starters. The big question now: How do we share our blog posts if people don’t see our social posts linking to them?

• From feeds to DMs. Expect a big increase in DM (direct message) marketing. If you don’t have a person’s contact information, direct messages are a great way to reach out to others. A lot of people already do this, so expect engagement on direct pitches to decrease. DMs could be used to distribute free content marketing pieces, though.

• Increased focus on video and audio. LinkedIn is prioritizing video and audio, so watch for a flood of that kind of content on the platform. Video and audio are great mediums for getting personal in a business setting. Use them to showcase your personal style and thinking.

Bottom line: Social media is under renovation. Be prepared to pivot.

Listen: How to Decide Your Best Direction

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Filed Under: Social Media

Tagged With: Social Media Marketing