Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> The Latest Trends in Content Marketing

Written by: Vickie Sullivan  |  August 22, 2016

The Latest Trends in Content Marketing

The Latest Trends in Content Marketing
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Because we use content to market our thought leadership, it behooves us to pay attention to the trends. What I like about the latest study from Ascend2: The majority of respondents come from the B2B field and most are directing the action. Trends we should care about:

• Increasing web traffic is no longer enough. The bar has been raised. Content marketing is now expected to generate leads and improve customer engagement.

• The biggest barriers are lack of effective strategy and content creation resources, tied at 48%. If that’s not an open invite to marketing experts, I don’t know what is.


Related: Two Ways to Make Your Manifesto Go Viral


• Research reports are tops for effectiveness, while webinars and newsletters are at the bottom of the list. It appears fact-based content is hot again.

Buyers understand that content marketing is critical yet time consuming. The most effective tactics drive the need for outside resources. I see lots of opportunities in these findings. Proceed accordingly.


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