Written by: Vickie Sullivan | July 16, 2024
The Time Is Ripe to Explore Influencer Marketing
Thinking about wading into the influencer marketing field? Research from MarketingCharts.com has some promising information.
The data shows that influencer marketing is maturing. As the segment matures, the target audience is shifting, too. While young adults are most likely to say social media influencers sway their purchase decisions, the report shows that “50% of the survey respondents said they target 40- to 49-year-olds with their talent marketing strategy, up from 10% in the 2022 report. Moreover, 29% are targeting adults ages 50-59, up from just 2% in the earlier report.”
This is great news for businesses that target mature buyers. Here’s why:
• Your communities will now get the influencer treatment. If you’ve considered hiring an influencer as part of your marketing strategy, acting now could give you a leg up on your competition.
• Influencers with expertise are in demand. Communications managers need experts for their influencer campaigns targeting mature audiences. The people they’re looking for have content themes, expertise, and an audience that aligns with their own. The demand for influencers has matured from good brand voice to expert advice.
If you have discounted going after influencer marketing opportunities, consider revisiting them. The market dynamics are tipping in our favor.
Listen: 2 Reality Checks Before You Pursue Market Influencer Opportunities
Now Read This:
- Big Changes Coming for B2B Market Influencers
- Market Assessments Take the Guesswork Out of Your Next Big Move