Vickie Sullivan

Market Strategy for Thought Leaders

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Written by: Vickie Sullivan  |  March 21, 2023

This PR Trend Will Impact Your Revenue

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Executives are ramping up their thought leadership game, and this PR trend will impact thought leaders’ ability to generate revenue.

Yes, company leaders have always used speaking opportunities and social media to increase their cloud and grow their personal branding. What’s different now, though, is their companies’ PR teams play a much larger role, according to a recent MarketingProfs article, “Top 5 PR Trends to Watch in 2023.”

How this PR Trend Impacts You

This PR trend will impact two areas:

• More social media posts. C-suite executives, as well as companies’ subject matter experts will flood social media, especially LinkedIn. This will make it harder to cut through the noise, and it raises the bar on what information is provided for free.

• Fewer paid speaking engagements. With the flood of proposals from Corporate America, many groups will assume they no longer have to pay people to speak at events. This perspective will be bolstered by budget cuts in this area.


Listen: How to Compete with Free Corporate Speakers 


PR agencies want ways to serve beyond media mentions. Social media and speaking engagements will become prime revenue sources here. The volume these teams will produce makes it harder for thought leaders who depend on content marketing for branding and rely on speaking engagements for revenue. Be prepared to differentiate on these two fronts.


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