Written by: Vickie Sullivan  |  January 26, 2023

Thought Leaders: Use this Strategy to Position High-Drama Issues

In a world where chaos is normal, big changes get a lot of color commentary. The popular “Here’s what we know now” articles in mass media can be an effective format for thought leaders to get attention.

Thought leaders can use their PR efforts to get quoted in articles. But they can also write their own “okay, this just happened” articles. Here’s when that type of content works best:

• When confusion reigns. When folks know what happened, but they don’t understand the ripple effects. These pieces can have a grounding effect, allowing you to take a deep breath and strategize how to move forward. Examples: mergers and acquisitions, economic changes, business news, and developments that impact your industry.

• When drama (and speculation) is high before the decision is made. This format is a great way to provide a reality check. You can also use it to counter unfounded fears. Examples: a celebrity CEO buys a company, new leadership, and political elections.

Listen: Why the “What We Know Now” Format Works for Thought Leaders 

Few people use this “what we know now” format in our space, so it’s a great way to stand out in a sea of interpretation and speculation.

Now Read This:

• How to Negate Critics without Ruining Your Brand
• Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road