Written by: Vickie Sullivan | January 07, 2020
Top 5 speakers from TEDwomen 2019
Given the crazy holidays, I waited to unveil my favorite speakers from TEDwomen last month. The speaker lineup was fabulous, so hard choices were made.
Purely from a message strategy standpoint and lessons learned, here are my top five presenters and what we can learn from them:
• Best call to arms. Eve Ensler’s declaration: “For 30 years, I’ve called men out; now I’m calling men in” rippled throughout the conference. It’s an excellent way to introduce something new. What we can apply: Ask yourself, “What is my money line? What will get attention fast and be short and sharable?” Watch Eve’s presentation.
• Best setup. Valorie Kondos Field, retired head coach of UCLA’s women’s gymnastics team, started off strong with this point: Winning is not success if you leave a broken person. That distinction was a game-changer. What we can apply: Find that one thing that changes everything. Watch Valorie’s presentation.
• Best reality check. Family law professor Jeannie Suk Gersen drilled down on conversations people have while divorcing. Her point: Know these answers up front, and you’ll make decisions that will preserve your marriage. What we can apply: Turn your insights into questions or conversations. It makes them brief and more compelling.
• Best explainer. Psychologist Renee Lertzman outlined why we don’t act on what we really care about. How we can apply: Look at what doesn’t make sense and then explain what happens in the background.
• Best case for change. Patent attorney Priti Krishtel outlined how big drug companies rig the patent system for long monopolies on “not new” innovations. How to apply: Don’t overload folks with data. Weave data into a story with reforms with a big impact
Consider these techniques and think about how you can beef up your content marketing and speaking.
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