Written by: Vickie Sullivan | December 10, 2024
Top Lead-Generation Tactics: Insights for Event Speakers in 2025
Crystal ball gazing is in full force across businesses. Companies everywhere are evaluating their marketing and sales efforts, predicting which strategies will work, and deciding how to allocate their 2025 budgets. A key question they’re asking: What lead-generation tactics are best for them?
SageFrog’s 2025 B2B Marketing Mix report gives event speakers some insight into what to expect from industry association events. Their survey found that almost half of the respondents said in-person tradeshows and events are the top lead-generation tactics. Virtual events and webinars come in second, close behind those.
Top Lead-Generation Tactics: Insights for Event Speakers
Event speakers play a pivotal role in driving the success of top lead-generation tactics, especially as industry association events prioritize in-person engagement. This trend for in-person events presents an opportunity to enhance their visibility, secure more prominent speaking slots, and leverage sponsorship deals. Here are two things speakers can capitalize on:
• Attendance at industry association events is critical. Drawing the right crowd is a top priority for these groups to fill their sponsorship and trade floor slots. Organizers will choose more prestigious keynote speakers to create excitement and industry media attention. A speaker’s popularity and prominence will be major speaker selection criteria in 2025.
• Sponsorship opportunities will skyrocket. Check out the bottom of the lead generation list: speaking and panel discussions are at 20%. This is good news for keynote speakers who add concurrent sessions to their deals and sponsored speakers whose workshops are underwritten by corporations.
Yes, AI remains the budget’s 500-pound gorilla. However, direct experience shows that face-to-face networking generates leads. Speakers who boost their prominence will be seen as the conduit to these top outcomes.
Listen: Why Sponsors Don’t Want Their Own Speakers
Now Read This:
- The Future of Event Speaking: Adapt or Get Left Behind
- Profitable Positioning for Professional Speakers
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