Written by: Vickie Sullivan | January 20, 2022

Trends for 2022: Provide Insight, Not Just a List

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Now is a popular time to help your community identify the hot trends. This Inc. article about NFTs (non-fungible token) is a great example of going one step further: How you can help your community take advantage of a trend.

Let’s move past the topic in the article. The strategy of listing ideas to navigate a popular trend makes you look cool for two reasons. It shows:

• You have your finger on the pulse. Content like this demonstrates that you can drill down and help pilot these efforts. Not only does it help you stand out when everyone else is simply listing trends, but allows advisors and experts to show new ways they can work with clients.

• You’re a good asset for new endeavors. Even the biggest risk takers like to have a resource who can make the effort easier. When you focus on ways to take advantage of a trend, you demonstrate that working with you can reduce the risk of failure (everyone’s worst fear when trying new things).

Listen: How to Pick the Best Trend to Highlight

Potential clients are bombarded with new ways to grow their business. If you can help prospects take advantage of new opportunities, you are more valuable than those who create the typical “top 10” trends report.

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Filed Under: Trends

Tagged With: Content Marketing, Thought Leaders