Written by: Vickie Sullivan | August 29, 2023
What a Child Star Can Teach You About Market Strategy
Can a child star teach thought leaders a thing or two about market strategy? If the child star is That Girl Lay Lay, the answer is yes. Her eye-opening approach, as explained in a recent Hollywood Reporter article, gives insight into how you can win next-level deals that skyrocket your business.
Think about it: You work hard to get savvy buyers to discover you. But the market has changed. Next-level deal makers don’t bet on potential anymore. They want well-formed, popular talent to take to the next level.
2 Things Next-Level Deal Makers Expect You to Have
It’s time to adjust your market strategy to meet those buyers’ needs. Here are two things next-level deal makers are looking for from thought leaders:
• The missing piece: Studio execs realized they couldn’t replicate what their audiences wanted: authenticity and representation. Lay Lay’s clear brand personality gave them a ready-made path. The studios only had to provide the infrastructure, which they had. So, ask yourself: What do you have that your buyers need but can’t create themselves?
• An established relationship with the marketplace: Key quote from the article: “It’s all part of a live-action development strategy that’s less about manufacturing stars from scratch than expanding a brand that has already been built.” All the studios had to do is jump on Lay Lay’s bandwagon. Your buyers are the same. They don’t want new players they have to mold. They want prominent partners that are a safe bet.
Listen: What to Pitch Next-Level Buyers
The bottom line: Being ready for next-level deals is not about potential. It’s about building a brand that proves what you offer isn’t available everywhere. You need to be the missing piece with market momentum.
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