Written by: Vickie Sullivan | May 19, 2015
What Entrepreneurship Looks Like Today
Once upon a time, you had to mortgage your house (and your life) to start a business. Not anymore, according to this colorful account from venturebeat.com.
How a group launched a biz with $100 or less is inspiring. Yep, it was a tech start-up but look past that detail. The real question is: how can I test an idea on the cheap to see if it’s worth investing in?
Prediction: this jumping in and out of the marketplace will increase volatility. Competitors will appear and disappear before you even notice them. The best antidote will be a strong and specific market strategy. Why? Because it’s easier to confuse with similar claims on service and quality than to compete head-on with market dominance.
Remember, the cheap competitors are looking for holes to sneak through, not walls to bust down.
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