Written by: Vickie Sullivan | January 08, 2019
What Makes Content Marketing Effective Now
If you ever want to know what marketing tool is important, look at the budgets of the big dawgs. And a recent Forbes article makes it clear that content marketing is getting more than its fair share of investment.
What thought leaders need to pay attention to here:
• The machine is ramping up. Key quote: “One of the biggest trends in content marketing is that it’s all but taken over marketing departments.” Between that focus and the big assist from PR departments, the next year or two will be drinking from a fire hose.
• A big expectation: making sure the content aligns with sales. This will become the new benchmark for content marketing effectiveness. It’s not enough to know your buyer; the content must go beyond “the journey” and telling stories.
Listen: Two Subjects That Align Your Content with Sales
Content marketing alignment with sales will be huge in 2019. So, let’s not allow the big dawgs that strategic advantage. Now is the time to ask yourself: What ideas will create urgency to reach out? What stories demonstrate the need so strongly that potential buyers take the next step?
Now Read This:
- Why Content Marketing Is so Popular
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road