Written by: Vickie Sullivan | February 09, 2021
What to Do with Kudos and Accolades
Shoutouts and kudos are great mood-boosters, especially during bad days. You can also use them strategically in your content marketing and sales conversations.
It is a delicate dance, as everyone can spot a humble brag a mile away. However, what folks believe about you provides insight into your impact. And that’s valuable information. The key to applying accolades is to use them in a supporting role to make a bigger point.
Example: You’re talking to a potential client about approach. You recently received positive feedback from a current client about an idea of yours that worked for them. Share it with the prospective client, and tie the positive comments to a bigger point: that your clients like that technique/strategy. You could say, “This evaluation came from an organization similar to yours. This is why I think (insert your idea) will work in your situation, especially if we adapt (insert biggest change needed).”
If you show the similarities, kudos are a conduit for a larger purpose. Again, they play a supporting role.
Listen: Two Roles Kudos Play
Many of us feel uncomfortable sharing praise that we receive. We fear it looks like we’re “selling” something. But positive feedback is proof that something worked. And that can be a springboard for a larger conversation.
Now Read This:
- How to Position Your Past Accomplishments
- Your Position of Power: Packaging Your Expertise for High-Fee Markets