Written by: Vickie Sullivan  |  March 23, 2023

What Top Marketers Are Doing This Year

In these crazy times, it’s important to look around and assess what’s working. That includes your marketing strategies. To help you, Sagefrog published a study that reveals what the top marketers are doing. (Free registration required to access the report.)

Two findings you need to pay attention to:

• Best places to get leads. Search engines produced the most leads last year, according to 34% of the marketers surveyed. That said, in-person events also had a strong showing, just under paid social media. What’s more interesting is what’s at the bottom of the list: virtual events and webinars, along with sponsorships (both at 14%). This is a big change from COVID times.

• New sales strategies. While 42% of the marketers said AI and automation is a top priority, video marketing and influencer marketing are in 2^nd and 3^rd place, respectively. At the bottom of the list are podcasts (21%) and organic social media (18%).

Listen: When Is it Time to Let Go of Your Favorite Marketing Tactics 

The upshot: Don’t assume demand-generation tactics that worked before will work now. In volatile times, your best skill is how we pivot.

Now Read This:

• How to Compete when the Game Changes
• Competitive Branding for B2B Professional Service Firms