Written by: Vickie Sullivan | July 22, 2014
When A Competitor Blind-Sides Us
A volatile marketplace is a double-edged sword. Sometimes we are the underdog and surprise ourselves with a win. Sometimes we think the deal is in the bag and lose it all when a competitor comes out and surprises everyone. Talk about the thrill of victory and the agony of defeat.
Which is why I enjoyed this post by tech entrepreneur Elaine Wherry who learned this lesson the hard way as a child in a music contest. A fun, yet insightful, read.
My favorite line: Folks will forgive a variety of sins when it is something they really want.
Go past the post’s consumer product focus — this applies to us, too. How many times do we compete for a client but lose to someone we didn’t even know was in the running? Yep, it hurts.
The big aha here: give folks what they don’t know they want. Because when they see what you have, they will want more every time.
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