Written by: Vickie Sullivan | January 11, 2022
Why Buyers Don’t Reply to Your Email
Crickets. We all hear them from buyers sometimes, usually right after we send that personalized email. One reason why buyers are silent: Our timing is off.
6sense explored this problem recently in a sponsored article published in MarketingProfs, “Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens” (free registration required).
Move past the industry jargon and skip down to the chart. How often do you talk to a buyer only to find out they already set their budget? Or worse, you talk to them after they have created a short list of potential vendors? The big aha for me was the number of sellers who arrive too late to the party.
These gaps show the value of brand awareness. Buyers must recognize you as the go-to resource before they start their search. Your reputation influences prospects and causes them to believe your insights. It’s how you become the front runner, the best option before the sales conversations begins. This right here is why you must prioritize owning your corner of the buyer’s big outcome.
Listen: 2 Messages All Front Runners Use
Yes, conversations with buyers who are ready to buy are a priority. But don’t use them as an excuse to not get ahead of the curve here. Front runners own the outcome before the buyer’s search begins.
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