Written by: Vickie Sullivan | December 18, 2018
Why Content Marketing Is About to Explode
Are you using the quiet time during the holidays to strategize your marketing plans? If so, check out this Ascend2 report about marketing technology (free registration required). It shows what the big dawgs are focused on.
Skip to page 9. The upshot: Over half of the respondents cite content marketing as the most effective marketing technology to implement. Almost half cite email marketing. And … only 35% and 15%, respectively, report implementing this technology as most difficult.
Important priority and easy to implement creates fertile ground for an explosion. If you think there’s white noise in social media and the email inbox now, just wait.
If content marketing is our biggest tool in the toolbox, how do we compete with technology from the bigger players? This trend will force us smaller shops to not only be more creative, but also to adapt to the onslaught.
Listen: How to Outsmart Bigger Players In Your Market
As you plan for 2019, assume the marketplace of ideas will be consumed by the constant ripple of tidal waves. Then ask yourself: How am I going to stand out in a sea of handy tips and insightful perspectives?
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