Written by: Vickie Sullivan | July 21, 2022
Why That Business Review May Not Be Enough
LinkedIn has a new Business Review feature. With it, operators of Business Pages can request ratings and reviews for their services and share these reviews with their LinkedIn networks.
Positive reviews are critically important to business owners. For a business review to be effective, though, it must include information that prospective clients and buyers are interested in.
Here are two things every prospect looks for in reviews:
• Details. A lot of business and service reviews are too general. They include nice things that are subjective and can be said about anyone. Specific details do a lot more than brag; they give folks a heads-up on what to expect. This includes what it’s like to work with you, as well as the results they achieved. Detailed reviews give potential buyers give a clear picture of what they can get if they work with you.
• Role. Potential buyers also want to know 1) how you helped and 2) the challenges you helped a client overcome. They are looking for similarities between your prework and their needs. Testimonials/case studies that outline both help them make that comparison.
Listen: An Effective Way to Get the Kudos You Need
Third-party reviews used to carry a lot of clout, but now every business posts them. While social proof is still important, positive reviews alone no longer differentiate your value. You must pay attention to what the review conveys and use that to define your value.
Now Read This:
- What to Do with Kudos and Accolades
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road