Written by: Vickie Sullivan | December 05, 2024
Why Your Outside Help Didn’t Work Out: Common Mistakes Explained
Chances are, you’re great at getting results for your clients. You do excellent work, and they love you. But when it comes to marketing your impact, you usually need outside help. Often, though, you end up working with a string of intelligent, sincere people who don’t perform to expectations.
Before you give up and try doing all the work yourself, stop and reflect on what really happened and why that outside help did not work out. When you do, you’ll likely see one of the below common scenarios derailed the project.
2 Reasons Why Your Outside Help Didn’t Work Out
• Your strategy was off. This common blind spot frequently shows up when outsourcing sales efforts, such as hiring someone to nurture qualified leads. When your strategy is off, your salespeople’s pitches don’t land, or they talk to the wrong buyers. Even the best salespeople can’t generate opportunities if your strategy isn’t positioned well.
• The person you hired is not a good match. Most people hire outside help based on their emotional connection with the person. While your gut instinct is essential, it isn’t the deciding factor. You must drill down on the person’s perspective. Do you agree with their take on what is important to your buyers? Do you both agree on the best way to reach buyers? Make sure the two of you are in alignment.
It’s tempting to blame circumstances or people when the outside help you hire doesn’t generate results. Instead, see these situations as an opportunity to evaluate how you choose who to work with. Asking better, in-depth questions can help you find the best person for your needs.
Listen: 2 Questions to Ask Before Working with Outside Help
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