Written by: Vickie Sullivan | June 07, 2022
You Can Profit by Offering Simple, Easy-to-Use Services
Last month, I highlighted Canva’s response to allegations the company was taking away work from professional graphic designers. Let’s take another look at the company to explore a bigger growth question many B2B company owners face: expanding into the “easy” market.
High-end, premium-priced revenue streams have great profit margins. Fair enough. But Canva shows us there is gold in being an easy-to-use, “good enough” solution.
The business case for being easy to use:
• Access to the massive “DIY” market. Easy-to-use solutions work when a lot of folks want to do something but don’t know how. They don’t do an activity often enough to justify learning how to do it or buying the necessary equipment. Or they prefer to learn a new skill by diving in and doing it. So, ask yourself: How can I help the tinkerers out there? It’s a great option for those who have a process-oriented approach.
• Low expectations. Canva doesn’t help amateurs become professional designers. The platform provides common templates so everyday folks can create “good enough” graphics to meet their needs. (Think a sign for a baby shower.) You likely have a lot of templates, too. But can people use them without your assistance and without needing instruction or a tutorial? Talk about passive income.
Listen: 2 Questions to Ask Before Selling to the DIY Crowd
There will always be a market for gold-standard services and products. There can also be a huge scalable market for low-cost, “good enough” solutions. Providing “easy” can be very profitable.
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