Written by: Vickie Sullivan | April 01, 2021
You Have Something that Big Companies Want: Influence
A lot of people assume they can’t get into the market influencer game if they don’t have a large (10,000-plus) following. They believe they don’t have any influence. And what do we say about assumptions? Because according to this Social Media Today article, folks with only 1,000 followers can play in this game. They can collaborate with the big dawgs.
Use the infographic in the article to identify your category. Include these stats in your business case. But most importantly, check out why larger companies are interested in smaller markets.
What does your small community have that the bigger ones don’t? Loyalty. Engagement. It’s that “I want this, too” influence that is in short supply. That’s what the bigger companies want. There’s a difference between followers and influence. Scale isn’t everything.
Listen: Create a Community of Folks to Partner With
A big question to ask yourself: What is in short supply? Create that and watch the opportunities come in. Yes, being famous is nice but influence gets the deals.
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