Written by: Vickie Sullivan | August 14, 2014
Your Best Brand Story
In this age of strategic storytelling, one thing gets lost in the shuffle: strategy. This happens a lot not only in sales conversations and in content marketing, but also in communicating who we are and why we are here.
Let’s fix that now. Here is my dead-on favorite infographic for telling great stories. Scroll down to the Dan Harmon part and you’ll see it clear as day. My favorite ahas:
- Describe your journey. Briefly. Everyone struggles at one point. Everyone makes a change. When your humanity touches the humanity in others, an emotional connection ensues.
- Focus on your evolution. When we show how we have changed, we create context for our approach. Folks love a behind-the-scenes look at your philosophy. Another great bridge for connection.
- Every point has a point. Every fact, every incident, every detail in your brand story should point in the same direction. Mr. Harmon has eight categories. We can have one: build a bridge between our background and our current mission. Everything else is white noise.
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