Brand and Message Strategy for Thought Leaders
Let’s talk about your success. You’ve earned it!
First, congratulations. You’ve done the work and the results speak for themselves. You’re known for what you do best. Now it’s time to take that momentum and increase your impact (and prominence) as a thought leader.
Are thought leaders smarter than experts? Nope. Do thought leaders work harder than experts? Nope. The biggest difference between a thought-leader and an expert: how the marketplace of ideas defines your perspective. The former are top-of-mind, the sought-after option. The latter are talented but non-descript. Nice to have but not necessary.
And that’s where market analysis, strategy, and branding come in. Without market analysis, strategy is a bunch of assumptions made in a vacuum. Without strategy, branding is nothing more than a clever play on words. But put all three together … and magic happens.
You get more attention (and buy-in) for your ideas. People who can help you want to join forces. You get momentum for any new initiative you launch. The result: You are the front runner, the go-to resource. The best opportunities come to you. Your impact makes a difference and changes the world.
If you are ready for the next level of thought leadership, Vickie’s market strategy can help. Her finger’s been on the pulse of this crowded crazy marketplace for 30 years. She knows who’s hot, who used to be hot, and how it all happens.
Vickie combines your passion, your perspective and what buyers want now to create a platform that your market will go nuts for.
With her brand and message strategy, you can increase your prominence and your impact. Your voice will be heard. Your front-runner status brings the opportunities to you. Here are common scenarios clients ask about and how Vickie can help:
Do you want to DIY your thought leadership efforts?
Got it. Many folks are not in a hurry. They want to explore at their leisure and learn on their own. Check out the online store and pick your adventure. Vickie has ideas, processes, checklists, what you need to launch your next big idea. If you want to brainstorm ideas, check out Strategic Sounding Boards. It’s a low-risk way to make sure your efforts are on the right track.
Are you ramping up your thought leadership and want to avoid costly mistakes?
Many successful people want to use their brilliance to make a difference. Again, their biggest challenge is too many options. Do you know which option the market will embrace and what they will ignore? How the marketplace will compare your story and your background to others? Choose wrong, and it takes a 18 months (and a lot of cash) to fix. Let’s run your top three ideas by Vickie before you spend a lot of money on marketing tools and media. Let’s make sure you know what’s ahead and what you really need to do to make your thought leadership goals happen. Vickie’s Market Assessment will give you an advanced heads-up before you find out what works and what doesn’t the hard way.
Are you expanding your thought leadership to the next level?
You started out strong and now you’re ready to expand your influence. And that effort isn’t going as well as planned. You’re not perceived as the front runner in the new environment; you’re getting stuck in low-end deals. You just know there’s something bigger out there for you. If you want a brand and a game plan that will ramp up your impact (and opportunities), you might be a candidate for Turbo Charge Me Now. And if you want Vickie to help you implement those findings, then check out Make Me A Star.
Yep, books are a great “spotlight” that will bring your thought leadership to life. That said, even veteran best-selling authors can be stuck with low-end opportunities that limit their impact (and revenue.) Avoid the “fame without fortune” trap with Vickie’s “get it done” strategies and direction. To make sure your book is branded for the right opportunities, check out Vickie’s Turbo Charge Me Now program. If the book is already out there, check out Strategic Sounding Boards to leverage your book promotional efforts into high-end opportunities.
Are your results below expectations?
You have a great campaign that people love. You’ve implemented your plan with gusto. But something isn’t working. For example, are your social media efforts getting likes but few inquiries? The website not attracting enough followers? Do you attract the wrong opportunities? Might be time to step back and regroup. If you need specific help, Vickie can diagnose the problem and get you back on track with Strategic Sounding Boards. If you need an overhaul, then Turbo Charge Me Now is your best choice.
