Written by: Vickie Sullivan | February 20, 2020
How to Influence Those on the Sidelines
In this current digital avalanche of data, online portals that organize cool research (especially by topic) are extremely useful. A great example: Harvard’s Women in Public Policy Program (WAPPP) portal. It has been redesigned, making its usability much better, and is worth checking out.
One of my favorite studies in the portal is one about how to influence men to advocate for gender equality. While I love this angle, let’s move past the topic. This study demonstrates a great way to expand our current base and appeal to those folks who are open but not joining in.
The finding: When men are positioned as “change agents,” they are more willing to jump in. The broader role put equality outside the “women’s only” category. By redefining the role men can play, they changed how the issue was perceived.
The bigger lesson: When someone sees a role they want to take on, they are more willing to participate. How thought leaders can apply: Think about how to position “sideliners” in a way that will get their attention.
Listen: How to Position the Role of Potential Allies
A lot of us are busy defining ourselves. A noble pursuit. Our next best step could be defining who we want to join our efforts. How we frame those roles can expand our pool of advocates and fans.
Now Read This:
- How to Increase Your Influence
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road