Written by: Vickie Sullivan | April 08, 2025
What’s Next? Key B2B Marketing Trends of 2025 to Watch
B2B marketing trends of 2025 are rewriting the playbook—and fast. What worked yesterday is already being replaced by smarter tech, shifting buyer behaviors, and rising expectations for personalization, trust, and speed.
That’s the backdrop for this insightful trends list from Skydeo CEO Mike Ford (free registration required). Skydeo, a company with access to 2.4 trillion data points, helps businesses find their ideal clients—so Ford’s perspective is deeply data-driven and forward-looking.
2 B2B Marketing Trends of 2025 to Keep an Eye On
Two of the most compelling B2B marketing trends are especially relevant for thought leaders and content creators looking to stay ahead of the curve:
• The rise of micro-influencers. As polished corporate messaging loses traction, many marketers are creating a chorus of small but effective advocates. This right here is how to monetize your reputation and prominence. As investment increases here, so will the value of your prominence. Ask yourself: is it time to uplevel my profile and build a stronger personal brand?
• Depth over fluff. In a sea of AI-generated content and bite-sized posts, well-researched thought leadership is the differentiator. Ask yourself: What should my next deep dive look like—and how can I bring more substance and research to my content?
These B2B marketing trends of 2025 aren’t just predictions. They are signals of what’s already in motion. Paying attention now could give you the edge before the rest of the market catches on.
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